Are you an analytical problem solver? Do you think strategically? Do you organize people, events, and things? Are you skilled at gauging the needs of others? As the owner of a brain, each of us processes information in different ways. The ability to understand differing thinking styles provides a distinct benefit to individuals, work teams and businesses. Pioneered by Ned Herrmann, research on whole brain thinking has resulted in the development of the Herrmann Brain Dominance Instrument (HBDItm), a scientifically validated profile that measures individual and/or team thinking preferences. Herrmann's research indicates that using whole-brain thinking in daily activities significantly increases performance and motivation, and substantially influences success. Understand your individual thinking style Apply whole brain knowledge to real-world business problems Incorporate "brain-stretch" to operate more effectively outside your preferred thinking style